The Off2Class Marketing Kit for ESL Teachers

Grow your visibility online using our free Marketing Kit for ESL Teachers.

Welcome to the “I Teach Using Off2Class: Marketing Kit“! The purpose of this free marketing kit for ESL teachers is to help build your teaching practice and allow you to proudly share that you’re part of our amazing teacher community.

This is one of the most frequently requested resources from teachers and schools. We know you want to let students know the benefits of learning with Off2Class. We hope these free marketing tools for ESL teachers will help you do just that!

What is included in the “I Teach Using Off2Class: Marketing Kit”?

Whether on your website, blog or social media feeds, advertising your use of Off2Class can be a great way of differentiating yourself from the crowds. The Kit includes free downloads that you can use wherever you advertise your English classes.

The Marketing Kit includes text snippets, images, and a Canva template. Use the resources to promote your ESL teaching and find new students.

How to use the Marketing Kit

Start here: Read the instructions

To use the Marketing Kit, we strongly suggest starting with this document: “Start Here: Marketing Kit Instructions and User Agreement.” This document includes links to all of the resources. It also tells you how to use the kit.

Quick links: choose your resources

Once you have read the Marketing Kit Instructions, you can take a look at each asset and download the ones you want to use! Each document has instructions so you know exactly what to do.

Learn more about the Marketing Kit

Not sure how to use Canva? Want to update your website?

To help launch the kit, Sarah Collings and Chris Rush hosted a live webinar with instructions on how to use Canva, download images, and update your website copy. You can catch up with the webinar here:

Exclusive Facebook Group Competition

To celebrate the launch of the Marketing Kit, we hosted a competition in the Off2Class Facebook Group to see how different teachers used the kit. It was amazing to see different teachers using the Kit on their social media pages, website and email marketing!

We selected a winner randomly from all the entries, and can announce the winner is the fantastic Union Jack English School! Check out their website and the work they are doing to promote English learning. This is what Nataliia from Union Jack School said when we let her know she had won:

‘We have started working with Off2Class a year before quarantine. A Placement test, great curriculums for all levels, word lists, meaningful lessons and tons of additional materials have allowed us to reduce the preparation time for lessons and make life easier for our teachers. With the help of Off2Class, blended and flipped learning was organised. When quarantine started, the platform turned out to be a lifebuoy 🛟 for our school. We have never worked online before. Thanks to Off2Class, we switched to online teaching easily. We are currently in our fourth year of partnership. I want to express my deep gratitude to the whole team for their support, quick response to emerging questions, for good material, for saving our teacher’s time, for wise advice in videos and for a loyal price.’ – Natalia Kolesnykova, Union Jack English School

The Off2Class Facebook Group is an exclusive space for ESL teachers. We work hard to make sure it is one of the most supportive and positive spaces for ESL teachers online, and we now have over 10,000 ESL Teachers in the group! We also share free resources and events just for members. Do you want to stay tuned for more competitions and incentives? Make sure to join the Off2Class Facebook Group for ESL Teachers today!


  • Tina says:

    July 16, 2023 at 9:26 pm

    Thank you so much for the marketing kit. I plan to use it very soon 🙂

    • Christine Chan says:

      July 20, 2023 at 10:47 am

      Awesome, Tina — please let us know when you do!

  • Zainab says:

    March 3, 2024 at 6:30 am

    First off, thank you for always putting out the highest quality materials for teachers to use. I’ve looked and looked and off2class is my far the best. I wanted to ask if we purchased the white label do we still have to mention off2class when marketing?

    • Christine Chan says:

      March 28, 2024 at 10:01 am

      Hi Zainab,

      Thank you so much! Short answer is no — Whitelabel feature allows you to put your own logo or crest on the site to replace the Off2Class logo. It appears to students that Off2Class is your own platform, or an extension of your school’s website.

      Hope this helps!

  • Michelle says:

    March 3, 2024 at 7:06 am

    If we have purchased the white label are we able to use the Marketing Kit without off2class logo?

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