Teaching Business English: Advertising

Today I will introduce a business English lesson plan about advertising. I will also talk about how you can use it to practice business-related vocabulary in your ESL classroom. I know from experience that business English students always want to increase their vocabulary and conversation skills—so why not introduce it? Even if your students are not business students, you can still use this lesson because it is guaranteed to get your students talking.

Teaching Business English with Vocabulary and Discussion

This lesson plan focuses on simple concepts that students can use to practice speaking English. Since advertising is a universal topic, you can use this lesson with students of all levels and interests. In this lesson, students are introduced to vocabulary and concepts related to brands, target markets and advertising channels. Also, they will have the opportunity to talk about the pros and cons of advertising. While doing so, you can encourage your students to use adjectives to talk about their opinions and/or experiences. 

Download your free lesson plan here:

This is a fun, communicative lesson plan that is perfect as a supplementary lesson or as part of Off2Class’s Business English lessons. There are 25 different lesson plans to choose from. You can use them sequentially or based on your students’ interests. If you want to get your students talking and using their workplace skills, Off2Class’s Business English lessons will do the trick!

teaching business english

Don’t forget to create your free teacher account to access the teacher notes, homework and assessments. As well, check out the Lesson Library, where you will find hundreds of ready-to-teach lesson plans that are just one click away. All of Off2Class’s lesson plans are communicative and suitable for online or in-person classes. We know that lesson planning is hard work so Off2Class has done it so you don’t have to!

If you liked this lesson plan, share it, like, and comment below. We love to hear comments and suggestions from teachers just like you!


  • Ursula says:

    December 23, 2020 at 5:48 pm

    This lesson plans are amazing
    Really thank you!
    Greetings from Peru dear teachers.

    • Kris Jagasia says:

      December 23, 2020 at 9:56 pm

      Thanks for stopping by! Have you used any of the other ESL lesson plan downloads plans Ursula?

  • Giada says:

    February 22, 2021 at 11:13 pm

    This is amazing, exactly what I was looking for!

    • Chris says:

      March 9, 2021 at 6:25 am

      Happy to hear it, Giada!

  • María Alejandra Junq says:

    November 29, 2021 at 10:30 am

    Thank you very much. So helpful

    • Regan says:

      December 14, 2021 at 5:22 pm

      No problem! What tips did you find most useful?

  • Robert David Vaughan says:

    January 5, 2022 at 8:31 pm

    Hi, I’m an ESL ESP teacher with over 14 years experience. I’ve taught for most of those years engineers in an industrial setting. Do you have materials related to “harder” subjects such as -project management, scheduling, planning, negotiations, presentations, meetings etc. or just these “soft” topics such as Marketing, Leadership etc. I’m very keen on purchasing Off2class right now but need to be sure.

    • Regan says:

      January 7, 2022 at 4:17 pm

      Hi there,
      Please take a look at our Teaching Tools page, to access documents and spreadsheets to help you navigate our lesson library and select lessons for your students. When you click the download link, you can access these resources and save them on your computer. The tools include:

      1. Lesson Library of all single-skill and General English lessons
      2. Vocabulary list for all 252 lessons on the Step-by-Step curriculum
      3. Objectives and can-do statements for all 252 lessons on the Step-by-Step Curriculum (PDF)
      4. Objectives and can-do statements for all 252 lessons on the Step-by-Step Curriculum (Google Sheet)


    January 17, 2022 at 7:28 am

    Thank you soooo much.

    • Regan says:

      January 17, 2022 at 5:14 pm

      Thank you for visiting Off2Class!

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