BE School – Corporate ESL – Mexico City

The corporate ESL (English as a Second Language) market in most large urban environments is fierce. Corporate training and Human Resources departments of large corporations have many options when it comes to picking language learning solutions for employees: 

1. Brand name bricks-and-mortar ESL institutes (e.g. Wall Street English).
2. Online ESL schools (e.g. Verbling).
3. Local independent trainers (these teams often forego a physical school and focus on sending their teachers out to company premises).
   

BE School is a local independent trainer in Mexico City. The school focuses on investing in high-quality teachers in order to compete with brand-name bricks-and-mortar and online ESL institutes.

To further compete with larger ESL providers, BE School needed a digital ESL platform. They sought a platform that could combine teacher-led lesson content, placement testing, assignments, and student analytics.

Snapshot of the Corporate ESL competitive landscape

BE School was competing with large brand names and online ESL institutes by investing in high-quality teachers. They needed a digital platform that rivaled those used by larger institutes and online schools.

Background and needs 

BE School trains some of the largest Fortune 500 company branches in Mexico City.

As a Corporate ESL training hub in Mexico City, BE School focuses on teaching corporate learners real-world Business English skills. They aim to improve their students’ language skills and increase their personal and professional value. They take pride in providing a personalized approach to English learning because they understand that each learner is an individual. Rather than thinking of students as levels or numbers, the school knows it needs to engage personally with individual students to help them reach their potential.

The academic team at BE School considered creating their own digital platform to compete with bigger, more traditional corporate trainers. However, they quickly realized that building an online platform with high-quality digital content is no easy task. It would take years to develop a platform and be time-consuming and expensive to match or exceed the level of other successful market competitors. 

Next, the team decided to research existing digital platforms…

They quickly realized that most digital learning platforms lack the personalized and teacher-led approach that BE School values. Naturally, BE School wanted to ensure that the teacher would remain a vital part of the learning experience in any tool they chose. Additionally, Be School wanted a self-study (or asynchronous) component that ensured an engaging and meaningful experience for each student.

The academic team at BE School identified the following requirements for their platform search:

• Professional: A platform that appealed to their corporate learners with a professional and high-quality look and feel.
• All-in-one: An online tool that provided integrated resources for both teachers and students.
• High tech vs. high touch: As a smaller company, BE School did not have a technology department. It was essential any new platform was simple and easy-to-use for administrators, staff, and students. 

As a growing company, BE School wanted to differentiate itself from larger, more traditional competitors by adopting a digital platform to support its English learning programs.

BE School partnership with Off2Class

Off2Class was the digital platform BE School was searching for and it was a natural partnership. BE School was able to get customized support and the business ideas they needed from the Off2Class team through a collaboration of two entrepreneurial-minded organizations. This type of collaboration would have been impossible with a large, corporate, and impersonal software provider. We’re in this together! 

BE School is now able to compete with bigger players in the market

What would have taken years to build, BE School was able to adopt in weeks by partnering with Off2Class: 

• • Flexible: The platform is easily adaptable to the instructor’s requirements. In addition, teachers can easily adjust lessons to fit learners’ specific needs. 
  • High-quality content: Perfect supplement to their existing English curriculum through expansive 800+ lesson library. 
  • Easy to use: Simple user experience for an organization without an IT department is essential.

Outcomes: Corporate ESL trainer that is more equipped to compete than ever! 

Off2Class founder (Kris Jagasia) and BE School founder (Zoe Smith) collaborating in Mexico City!

Since establishing a partnership with Off2Class, BE School supports its corporate learners’ desire for a digital platform. They are able to save time and money by not creating or supporting their own platform or curriculum. Above all, they can focus on supporting learning outcomes and building their business!

With Off2Class, BE School can continue to expand and serve more clients while competing with traditional corporate ESL trainers. 

Is it time for your corporate ESL operation to implement a digital ESL platform? Are you ready to compete with online ESL schools with a platform of your own? Get in touch by pressing the ‘Get Custom Quote’ button below!